Art direction and design for a number of new and existing product lines. Highlighted products are Contessa Cutting Board; Breaded & Battered Seafood; Pastuerized Crab Meat; Flame-Seared Fish; Commodity Fish & Crab and Phosphate-Free Shrimp. Development process includes market research, product concepts, substrate research, photography; color exploration; illustration, pre-press and final print quality.
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